Stylish Star Allu Arjun's 'Iddarammayilatho' is going to be another super hit in the career of the hero. The new trailer of the movie is out in social networking sites while it will be telecasted in TV channels soon. During interval lead fight, Allu Arjun beckons at every goon as if he would smash them in the fight. This scene was nicely edited in the trailer by adding the words Nizam, Ceded and Andhra areas instead of goons, which are to be smashed with records. The trailer mentioned the movie as 'A smashing hit'.
Directed by Puri Jagannadh, the music of the movie was scored by Devi Sri Prasad. Amala Paul and Katherine Tresa sizzled opposite to Allu Arjun in this film. Bandla Ganesh Babu produced the movie on Parameswara Art Productions.