Ever since the ticket prices were hiked from the last week of April, we witnessed the releases of some big ticket entertainers such as, 'Shadow', 'Greekuveerudu' and 'Tadakha'. Besides, many more small budget movies were also released. Among all these movies, only 'Tadakha' scored a hit. However, its range was limited to some extent. Maybe 'Iddarammayilatho' is the first movie to make use of the hike of ticket prices completely. With the available reports, the tickets from advance booking counters are being sold out like hot cakes in many theaters of the state and obviously the exhibitors of theaters and the distributors are delighted with the craze generated on the movie. They, in fact, have been suffering with empty chairs and lack of collections due to innumerable number of flop movies flooded on their screens all these days. Finally, 'IA' is likely to quench their thirst of collections by setting many opening records.
Dusky beauty Amala Paul and sexy siren Catherine have romanced with Allu Arjun in this action and romantic entertainer. Devi Sri Prasad has scored the music of the film. Maverick director Puri Jagannadh has directed the movie while Bandla Ganesh Babu produced the movie on Parameswara Art Productions.