Darshakendrudu K.Raghavendra Rao's socio-devotional flick, 'Intinta Annamayya' was earlier, planned for a release on 31st of May. However, Stylish Star Allu Arjun's 'Iddarammayilatho' also falls on the same date of release. To avoid the competition with 'Iddarammayilatho', the makers of 'Intinta Annamayya' postponed the date of release of their movie as 14th of June. With this safe gap, the movie might not be affected with 'Iddarammayilatho'.
Revanth, the son of the producer Yalamanchili Saibabu, is making his debut as a hero through this movie. Sanam and Ananya have shared the screen space with Revanth in the film. With this film, KRR will showcase the importance of Telugu traditions and culture. MM Keeravani has scored the music of the film. Yalamanchili Saibabu is prodcuing the movie.