Stylish Star Allu Arjun sets an unique record of branding. It is heard that a shampoo( Clear ?) companyreportedly offered him Rs.1.3 crores for just 30 seconds to promote its product through the upcoming film 'Iddarammayilatho'. It is said to be an all time record in tollywood for any hero so far.Meanwhile, film branding these days turned out to be profitable venture for the brands as well as the artists. Earlier, Salman Khan's 'Dabangg' featured a pain balm which fetched the star to Rs.3 crores.
Dusky beauty Amala Paul and sexy siren Catherine have teamed up with Allu Arjun in 'Iddarammayilatho'. Music of the film was scored by Devi Sri Prasad. Maverick director Puri Jagannadh directed this movie. Bandla Ganesh has produced the movie on Parameswara Art Productions.