Stylsih Star Allu Arjun's 'Iddarammayilatho' is the most expected movie of this summer. The movie's rights have got fancy offers from different areas across the state. In Vizag area, the movie's rights were sold out to Kranthi Kumar of Kranthi Pictures for Rs.3.30 crores. Sri Shankukha Films from West Godavari acquired the movie's rights for Rs.2.10 crores while Anusri Films bought the movie's rights for Rs.2.25 crores in East Godavari District.
Saucy siren Amala Paul and sizzling beauty Catherine Tresa have romanced with Allu Arjun in this romantic and action entertainer. Devi Sri Prasad's music is rocking the chart busters now. Maverick director Puri Jagannadh directed this movie while Bandla Ganesh Babu produced the movie on Parameswara Art Productions. The movie is releasing on 23rd of May.