" KAATUKA KALLANU CHOOSTHEY POTHUNDEY MATHI POTHUNDEY" song from 'Mirchi' has been a huge hit and many youth of the state are currently humming the same tune at times. Meanwhile, it is known that the sales of 'Kaatuka'( black eyeliners) across the state have been increased ever since the release of 'Mirchi'. The reason is quite obvious as Prabhas says he falls flat looking at the eyes with eye liners and so many girls in the state are said to have started applying 'Kaatuka' to their eyes to impress their beloved ones.
Although 'Mirchi's collections were seen with down fall trend after completion of its four weeks run, the movie has already got considerable profits in all the areas of the state. Gorgeous beauty Anushka and chubby beauty Richa Gangopadhyay have done opposite to Prabhas in the film. Devi Sri Prasad has composed the music of the movie. Koratala Siva directed the movie on UV Creations.