Although Naga Chaitanya proved his mettle as a romantic hero with the super successes of 'Ye Maaya Chesave' and '100% Love', his target is different. Like, most other young heroes of his generation, he too wishes to become a mass hero. However, his mass entertainers such as 'Dhada', 'Bejawada' were failed at the box office miserably.
Having understood, it is not that much easier to be called as a mass star, Naga Chaitanya has reportedly taken a different strategy to build up his career as a mass hero. He is currently doing a multi-starrer with Sunil as the other hero in it. This is going to be a remake of Tamil super hit 'Vettai'. His character is reportedly being canned a youthful mass entertaining one. On the other hand, he will be the part of most prestigious multi-starrer 'Manam' consisting other Akkineni heroes ANR and Nagarjuna also in it. Chaithoo's fans are hoping their hero's character must be portrayed as a mass appealing one. Building up the career as a mass hero through multi-starrers is certainly a sensible strategy and it might give him fruitful results.