Dil Raju is ruling the fortunes of many films in Tollywood with his strong grip on distribution and exhibition network in Nizam region. After sacrificing the Nizam rights of 'Naayak' at the last moment to Allu Aravind's Geetha Arts for the sake of 'Seethamma Vaakitlo Sirimalle Chettu' thus irritating Dasari Narayana Rao, now Dil Raju is in for the second time to frustrate the legendary veteran. Yes, Kamal Hasan's 'Vishwaroopam' released through Siri Media of Dasari will have to face the exit door to accomodate Dil Raju's new flick of 'Mirchi.'
Analysts opine that 'Vishwaroopam' is slowly picking up now in second week and due to 'Mirchi' factor, Dasari has to either relocate the film to other theatres or else close the business. As an agreement, 'Vishwaroopam' will even have shifting of main theatre from Sandhya 35mm to Devi 70mm.