MS Raju, the noted producer of tollywood, has stepped into the shoes as a director through 'Vaana'. Later, he directed 'Tuneega Tuneega' as well. Now, this director is directing his third venture 'RUM', a short form of 'Rambha, Urvasi, Menaka'. Earlier, Trisha and Poorna have been selected to play the roles of Rambha and Menaka. After long gap, another heroine to play the role of Urvasi has been selected and she is sizzling beauty Nikesha Patel. She made her debut through Power Star Pawan Kalyan's 'Puli'. Since the movie went on disaster at the box office, she couldn't get much offers later. 'RUM' might help her to comeback to tollywood.
This heroine centric movie is filled with good number of action sequences. Likely, there will be good number of romantic scenes in the movie as three heroines appear to show their glamour at their best. MS Raju, himself, is producing and directing this movie.