Stylish Star Allu Arjun has recently signed on as a brand ambassador for popular jewellery brand 'Joy Alukkas' and this news is known to all. He had undergone a photo shoot for an ad as well. Earlier, Tamil star hero Madhavan endorsed this product to entire South India. He along with Samantha recently opened a branch of 'Joy Alukkas' in Vizag city. As Bunny has signed to be the new ambassador for the jewellery brand, he replaces Madhavan's position in AP.
Currently, Allu Arjun is doing a romantic entertainer 'Iddarammayilatho' in the direction of Puri Jagannadh. Amala Paul and Catherine are sharing the screen space with him. Devi Sri Prasad is scoring the music of this movie. The movie is being produced by Bandla Ganesh Babu on Parameswara Art Productions.