For quite some time Mahesh Babu is ruling the South Indian market when earnings are calculated from Brand Endorsements wise. Apparently, Brands flow towards only those heroes who have high quotient of public charisma. Like wise, Mahesh is the top and that is why a bundle of brands are running behind him. In the past Chiranjeevi, Pawan Kalyan, Allu Arjun were also considered as the best choices for many International brands but later on they never cared on such assignemnts.
Fresh buzz in film nagar is Allu Arjun is approached by popular Kerala based Jewellery brand of Joy Alukkas. Yes, Stylish Star may soon join the list of Mahesh Babu, Nagarjuna and Junior NTR who are currently endorsing Jose Alukkas, Kalyan Jewellers and Malabar Gold respectively.