The weakening performance of 'Damarukam' at BO is a worrisome factor for Nagarjuna, his Fans and also RR Movie Makers. A movie made with Rs.40 Crore budget should atleast have an amazing factor to pull repeat audience. Forget about repeats, the count for first time turn outs to 'Damarukam' is also falling down as evidential from the drop in collection figures in first three days.
With no promotions planned and Nag silently beginning his 'Bhai' without much worried on 'Damarukam' makes sure that RR Movie Makers are to end up with huge losses. As of now, trade sources are speculating a figure of Rs.20 Crores as the upper limit and each pie spent above this number will end up on loss side of balance sheet. Now, producers alone know where will they exactly end up?