When Almighty Shirdi Sai is popularized for doing miracles, why not the same is applied for Nagarjuna’s film ‘Shirdi Sai’? Despite the major hype, reports published in high level media agencies say that film is going to end only as a weak commercial project. Notably, Nag and his team going on for Success Tours clearly shows the strategy behind makers to offer some boost for dropping revenues. Into the second week, ‘Shirdi Sai’ is doing well only on weekends and chances of picking up are remote.
The primary reason why ‘Shirdi Sai’ failed to create the magic of divinity is due to lack of word of mouth publicity. For films like ‘Annamayya,’ ‘Sri Rama Dasu’ and ‘Sri Rama Rajyam,’ there was too much of positive publicity offered by one time watchers. In second, third and fourth weeks, the above said three films have sustained collection flows which could not be the case with ‘Shirdi Sai.’ How long Nag alone can pull this project?