Like the Telugu saying goes ‘Aalu Ledu Choolu Ledu…,’ we are seeing absolute applicability of this phrase for hoopla surrounding Balayya’s 100th film. Although, Century is a remarkable feat but top media men going aloof guessing their wildest on title of Balakrishna’s 100th film is generating shattering the dreams of Manchu Family. Ever since they have released the trailer of ‘Uu Kodathara Ulikki Padathara,’ response was mind blowing. However, transforming the same response into commercial terms depends only and only on the star power of Balakrishna.
In a big hurry, both ‘Srimannarayana’ posters and guessing game on Balayya’s 100th project has taken over the craze of ‘UKUP.’ After the postponement of release date to July, true that both audience and trade sources stopped concentrating on ‘UKUP.’ Currently, market is buzzed with the only news of ‘Eega’ and of course Balayya’s milestone film. Let us see, what kind of strategy Manchu family will adhere now to bring back the hype for ‘UKUP.’