Power Star Pawan Kalyan's 'Jalsa' set a rarest of the rare records those days, as it was released in maximum number of centers with maximum prints. The movie was released in almost thousand theaters. Later, the same strategy, releasing the movie with maximum number of centers was followed by 'Magadheera'. Both the movies were proved to be super hits at the box office. There after, similar strategy has been implemented by other heroes as well and are getting fruitful results. Mahesh Babu's 'Dookudu' and 'Businessman' are said to be the best examples of this strategy.
And now, Mega Power Star Ram Charan's 'Rachcha' is expected to follow the strategies of 'Jalsa' and 'Magadheera'. The makers of the movie are planning to release the movie in all time record number of centers. Moreover, the movie is being dubbed in other languages and will release on the same date, when the Telugu version of the movie is released. Subsequently, the movie is expected to release in 'never before' number of centers for the total South Indian movies are concerned.