It has been a common practice these days that the pre release talks of different movies are out even much before the release dates of those movies. It is reportedly learnt that most of the film makers are happy with these kinds of reports.
As per the film makers, " We don't care if our movie gets a good pre release talk, as there is no use of learning these talks these days. However, if our movies gets bad talk, we will be more cautious towards our project and if time permits we try to rectify our mistakes as well. So, bad pre release talks in advance will be much useful to our projects.