Yalamanchili Saibabu, who produced the mythological movie, 'Sri Ramarajyam' stands as an inspiration to many producers of tollywood through his innovative and heart touching publicity strategies. When he came to know that the movie could not grab the attention of all sections of audiences, he spent a big money for advertising the movie. He used electronic, web and print media very sensibly. He just touched the hearts of many people through the third week and fourth week wall posters which were printed a question, 'Sri Rama Rajyam' choosara? After two more weeks the question changed as, 'Sri Rama Rajyam' inkaa choodaleda?'
Right now, 'Sri Ramarajyam' is running just in three centers across the state and it completed 80 days run recently. Lately, 72nd day's wall poster of the movie was released and it also showed a quotation, 'Ningee...nelaa...madhyalo...yuvatha. Sri Ramarajyam inkaa choodaleda?'.Certainly, with these kind of publicity strategies, a few of the people might have taken pity on the makers and could watch the movie.