Film promotion has been taking new shapes and new trends are creeping into such events. Making use of the television shows and FM radio stations are in vogue. Nagarjuna, who is also the producer of the film Rajanna, released the audio through a FM channel instead of conducting a big event.
But audio release functions still are order of the day.
A day before the release of Don 2, CNN-IBN conducted a Don-2 special show to promote the film. It was an interactive show with the participation of viewers and callers and there was a quiz programme as well. Shah Rukh Khan and Farhan Akhtar were in the Don Team and Priyanka Chopra was in the Junglee Billi team.
Almost on the same lines, Puri Jagannath tried to quiz the celebrities who attended the audio release function of Businessman and the feat evoked good response.
It was Shaid Khan who popularized this sort of impromptu question answer sessions during film awards and other such functions. He was always targeting choreographer Farah Khan.
The trend is yet to pick up in Tollywood.