The top soap brand Lux is synonymous with film heroines. Lux has roped in fil heroines to sell its soap for several decades now. The who's who of Hindi heroines have all featured in the Lux ads at one time or others.
It is said in Bollywood that a heroine is said to have arrive only if she has been signed up to endorse Lux Soap! Top heroines like Hema Malini, Aishwarya Rai, Sushmita Sen, Sridevi, Kareena Kapoor etc. have all endorsed Lux. Now it is the turn of Kajal to sell the soap. She is getting two crore for becoming brand ambassador for Lux for a period of one year.