Nandamuri Balakrishna is one hero in entire Indian film industry who never believes in over promotion of his films. He relies on hard work and dedication towards any kind of project he accepts. In specific, if the project happens to be an ode to his father legendary NTR obviously his determination multiplies exponentially. Yes, we are talking about ‘Sri Rama Rajyam’ and the kind of attention film has attracted in last three to four days has become a cause of worry for Balayya.
Inner sources say that when Nandamuri Nata Simham doesn’t like extra publicity, it does mean that he can never ever accept negative publicity in any form. But director Bapu and producer Yalamanchi Sai Baba are gossiped to have single mindedly taken the decision to promote ‘Sri Rama Rajyam’ using the tears of Nayanathara (last day of shooting where she wept) which isn’t informed to Balayya. This made our hero to show the frustration on Bapu. Of course everything is set right now and audio is all set to hit the decks on August 15.