Empuraan, the highly anticipated second part of the Lucifer series, starring Mohanlal and directed by Prithviraj Sukumaran, is facing significant hurdles just two weeks ahead of its theatrical release. Despite being one of the most awaited big-budget films from Mollywood, Empuraan's non-theatrical business, including OTT rights and satellite rights, remains unsold. The makers' high pricing, coupled with the changed dynamics of OTT platforms, has led to multiple negotiations, delaying the closure of deals.
The satellite market's decline following the rise of OTT platforms has further complicated the situation. Additionally, the music rights of the film remain unsold, adding to the makers' concerns. With the release date nearing, the team is under pressure to close all deals before the film hits theaters. Moreover, the involvement of Lyca Productions, which has faced recent failures, including Vidaamuyarchi, may lead to financial issues, potentially impacting the film's release.
Empuraan's theatrical release is scheduled for March 27, and the team is confident of meeting this deadline. However, the hurdles need to be overcome quickly to ensure a smooth and successful release. As a pan-India film, Empuraan's release in all languages is crucial, making it essential to resolve the ongoing issues promptly. The team's determination to stick to the planned release date adds to the pressure to resolve these issues.
The success of Empuraan is crucial, not just for the makers but also for the Malayalam film industry as a whole. With its massive budget and high expectations, Empuraan's performance will be closely watched. As the release date approaches, fans and industry insiders alike will be hoping that the team can overcome the current hurdles and deliver a successful film.