The district consumer disputes redressal forum, Jaipur-II, shocked Bollywood stars Shah Rukh, Ajay Devgn, Tiger Shroff by sending notices along with the the chairman of JB Industries.
The Form took this decision following the misleading ad regarding Vimal Pan Masala. The advertisement claims that each grain of the pan masala contains saffron. The Forum directed the celebrities to be present in person on 19 March 2025. The Forum was Chaired by Gyarsilal Meena and with member Hemlata Agarwal and issued notice after hearing the complaint filed by resident Yogendra Singh Badiyal of Jaipur. The complainant raised concerns about JB Industries' nationwide promotion of Vimal Pan Masala and specifically pointed out the involvement of the three actors in advertising the product for boosted sales. The advertisement claims the inclusion of saffron in the product, whereas the actual cost of saffron is significantly higher than that of the Pan Masala with Tobacco pouch offered by the company.
In his complaint, the petitioner claimed "Shah Rukh Khan, Ajay Devgan, and Tiger Shroff advertise it to increase its sales. It is claimed in the advertisement that it contains saffron. However, the truth is that the price of saffron is around 4 lakh rupees per kg and their Pan Masala with Tobacco pouch comes in at Rs 5. In such a situation, forget about adding saffron, even its fragrance cannot be added to it."
He continued "This mix, known as gutkha, is harmful to health, and the manufacturing company is also aware of this. In such a situation, it is deliberately advertising it by claiming that it contains saffron to mislead the common people. In such a situation, its advertisement should be banned,"