The highly anticipated film Devara, starring Man Of Masses NTR, has generated immense excitement among fans, with tickets and online bookings in high demand, particularly in northern regions. This hype indicates a strong box office opening for the film.
In the dynamic OTT landscape, platforms are adopting strategic release plans. Films like Hanuman and Kalki debuted digitally eight weeks after their theatrical releases, and Devara is following suit. Netflix has acquired the streaming rights for Rs 155 crores, covering all Indian languages, with conditions including a grand multiplex release in the north and an 8-week OTT wait.
As a result, Devara will premiere on Netflix 50 days after its theatrical release, allowing NTR to showcase his performance to a broader audience. This carefully planned release strategy ensures maximum visibility and revenue for the film, both in theaters and on OTT.
With impressive pre-sales collections, including $2 million in the USA, Devara is poised for success. NTR's fans can look forward to experiencing his magic on the big screen and soon, from the comfort of their homes. Devara's theatrical and digital releases are highly anticipated, cementing NTR's status as a bankable star.