With so many channels coming up and the need to survive becoming the key factor, many have been coming up with new ways and means for revenue generation. So now, a new idea has been introduced and is working well. Apparently, most of the serial makers have been coming up with serials in various languages so that they can be released simultaneously across various regional channels.
All they incur would be the cost for dubbing and the scriptwork but then in terms of revenue, the margins would be multiple. This is also working well for channels like the ETV and ZEE which have got their channels across various languages.