Get ready for a flavorful twist during this IPL season! Samantha Ruth Prabhu is teaming up with Bollywood superstar Ranveer Singh and cricket sensation Cheteshwar Pujara for Zomato's innovative AI-powered ad campaign. These personalized ads, customized for each Zomato restaurant partner, are set to add a dash of excitement to your IPL viewing experience. Picture this: you're enjoying the match, and suddenly, Samantha and Ranveer appear, recommending your favorite local eatery's signature dish!
This campaign is more than just entertainment; it's about supporting Zomato's restaurant partners. Samantha emphasizes the dual purpose: "It's exciting to be part of something that entertains and promotes the incredible food offered by Zomato's partners."
Conceived by Zomato's creative team and directed by the talented duo Raj & DK (Raj Nidimoru and Krishna DK), the ads cleverly blend the worlds of cricket, cinema, and food. Raj & DK share their enthusiasm: "Collaborating with Ranveer, Samantha, and Pujara was a fantastic experience.. It was exciting to blend the worlds of cricket, movies, and Zomato in a quirky way."
So, while you're glued to the IPL action, keep an eye out for Samantha, Ranveer, and Pujara. They might just be the inspiration behind your next delicious food order!