Whopping amount for Pushpa The Rule Hindi rights. According to Mumbai distributors, the much-anticipated action film 'Pushpa The Rule' has reportedly been sold for a staggering Rs 300 crore for its Hindi dubbing rights. This price is unprecedented for a Telugu film, and Allu Arjun has outshined his competitors by sealing such a lucrative deal, as per a Hindi distributor.
The high rate was agreed upon because Hindi distributors anticipate drawing crowds for the first week, with hopes that if the film is well-received, it will continue to perform well in theaters, allowing them to recover their significant investment.
'Pushpa The Rise' reportedly amassed over Rs 150 crore in collections in the Hindi heartland. Allu Arjun's captivating performance as a coolie-turned-gangster, along with chart-topping songs like 'Srivalli' and 'Oo Antava,' contributed to the film's immense success across India. It became the highest-grossing Telugu film among Hindi audiences, and its sequel is expected to continue the trend, riding on the hype generated by 'Pushpa The Rise.'
The film's storyline about red sanders smugglers has been steadily gaining popularity, and even the audio rights were reportedly sold for over Rs 45 crores. The makers are investing heavily in the film and selling it at high prices because they are confident they have a blockbuster on their hands, the distributor concluded.