Allu Arjun rejected brands for Pushpa The Rule. While portraying the fierce Pushpa Raj in "Pushpa: The Rise" and its upcoming sequel, "Pushpa: The Rule," Allu Arjun remains steadfast in his refusal to endorse tobacco, pan, and liquor brands. Recent reports reveal that the actor turned down a lucrative brand placement deal offered by a popular liquor and pan brand for the upcoming film.
According to insider information, the brand proposed a substantial sum, amounting to ₹10 crore, for featuring their logo whenever the protagonist engages in drinking, smoking, or chewing on-screen. Despite the financial allure, Allu Arjun declined the offer, expressing discomfort with promoting such brands. His stance reflects a commitment to not encourage fans to indulge in smoking or drinking in real life.
This principled decision is consistent with Allu Arjun's past choices, as he had previously rejected a substantial offer from a tobacco company for a TV commercial following the success of "Pushpa: The Rise." His team clarified that the rejection was rooted in his personal choice to abstain from tobacco, and he did not wish to influence his fans otherwise. Notably, during the pandemic, the actor actively encouraged fans to contribute to environmental conservation by planting trees and gifting saplings.
Directed by Sukumar, "Pushpa: The Rise" released in multiple languages in December 2021, garnering positive responses from both audiences and critics. The film portrayed the journey of Pushpa, a daily wage worker who ascends to become a red sanders smuggler, facing formidable challenges along the way. The sequel, scheduled for an August 2024 release, continues the narrative with Rashmika Mandanna reprising her role as Srivalli. Allu Arjun's principled stand against endorsing harmful products adds another layer to his commitment to responsible and socially conscious filmmaking.