TG. Vishwa Prasad to float three new banners. People Media Factory, a reputable Telugu production house behind successful films like 'Karthikeya 2,' Pawan Kalyan's 'Bro,' and Ravi Teja's 'Eagle,' is embarking on a significant expansion plan in Tollywood. T.G. Vishwa Prasad, the driving force behind this venture, envisions an extensive array of films aimed at captivating Telugu audiences. According to inside sources, the production house is keen on delivering both star-studded blockbusters and content-driven cinematic experiences.
In a bid to elevate their production standards, Vishwa Prasad has strategically brought his daughter into the fold, entrusting her with overseeing the production and creative aspects of their films. She has already demonstrated hands-on involvement in a major production featuring Sharwanand in London, offering creative insights and cost-effective suggestions. She is set to lead one of their new banners, contributing to the creation of impactful movies.
People Media Factory has also introduced a progressive approach by signing multi-film deals with leading stars, with a notable Rs 100 crore deal inked with Ravi Teja. The recent announcement of their third collaboration with the actor under the direction of Harris Shankar underscores their commitment to fostering long-term relationships with prominent talents.
Beyond star-driven projects, the production house has demonstrated a commitment to content-driven cinema, exemplified by films like 'Karthikeya 2' and 'Brochevarevarura.' Their approach extends to promoting new talent, contributing to the overall growth of the industry.
In a pioneering move, People Media Factory has introduced a story department culture in Tollywood. This involves a creative team evaluating and approving story concepts before progressing to the next stages of budgeting and casting. Additionally, meticulous scene-to-scene analysis is conducted to enhance the success rate of their films. The production house's forward-thinking strategies position them as trailblazers in the ever-evolving landscape of Telugu cinema.