YVS Chowdary, a protege of veteran director Raghavendra Rao, not only inherits his Guru's style but also shares his birthday too. YVS Chowdary is known for making musical romantic stories. Most of his successes fall under this genre. His films are known for music, songs picturization, and chemistry between the lead pair. Most of his film songs are still ruling the playlists.
YVS who git introduced as a director by Akkineni Nagarjuna under his production, 'Sri SeethaRamula Kalyanam Chuthamu Rarandi' with new faces became a super hit. Though he got numerous offers after his first film's success, he chose to direct Nagarjuna's offer and made Sitaramaraju starring Nagarjuna and Hari Krishna. The film marks the re-entry of Nandamuri Hari Krishna into films. The film became a box office success.
As his third film, he directed Mahesh Baby starring Yuvaraju costarring Simran and Sakshi Sivanand. Yuvaraju made as a musical love story became a huge musical hit. Then, YVS Chowdary established his own production house 'Bommarillu' and made 'Lahiri Lahiri Lahirilo' with Hari Krishna in the lead role. The film became a runaway hit. Then he made Seetayya with Nandamuri Hari Krishna in a full-length role and scored a hit. Seetayya shows the capability of YVS as a director.
YVS introduced Ram and Ileana with his Devdas. It became a blockbuster musical hit. After the massive success of Devadas, YVS Chowdary announced his next with Nandamuri Balakrishna titled 'Okka Magadu'. The film was one of the most awaited films at that time. Later he made films 'Saleem' with Manchu Vishnu, Ileana, and Mohan Babu and introduced Sai Dharam Tej with 'Rey'.