Vijay Deverakonda and Samantha starrer Kushi has started its promotions by releasing the first single today on the occasion of Vijay's birthday. The first single titled “Na Roja Nuvve” is a soothing love ballad that glimpses VD and Samanth Ruth Prabhu’s endearing chemistry. The song is simultaneously released in five languages Telugu, Tamil, Hindi, Malayalam and Kannada languages.
The first single Naa Roja Nuvve has a beautiful tune sung and composed by Hesham Abdul Wahab. Lyrics are penned by Director Shiva Nirvana. The song which depicts the warm love relwation between lead pair has a Maniratnam touch to it. The hook line in the song lyrics refers to his films Roja, Dil Se, Anjali and Geethanjali.
Kushi is the second film in Vijay Deverakonda and Samantha's combination. Their first film together is Mahanati in which they played a pair for a brief time only. But, Kushi is a full length romantic entertainer. The promotional material released so far has created positive vibes. The lead characters of the film are seen in two different worlds, holding on to each other.
The first single released today is shot in exotic locales of Kashmir. As the first poster suggests, Vijay is working at BSNL in Kashmir. Still, the makers are maintaining suspense over the plot of the film. Shiva Nirvana of Ninnu Kori and Majili fame is helming the project which is produced by Mythri Movie Makers. Kushi is slated to release on 1St September, 2023 in multiple languages.