Allu Aravind who is known for his astute business acumen gauged the pulse of the digital revolution during covid time and cameup with his own OTT platform Aha. The platform in no time started entertaining people by providing content catering to different sections and enthralling them.
According to the latest, Allu Aravind has decided to take another daring step. Aha is now venturing into new avenues and announced that it will come up with its newspaper. Allu Aravind's decision is surprising as in the wake of the digital revolution, people subscribing to newspapers are gradually reducing.
Allu Aravind dared to be different and announced that its newspaper Aha will be coming into circulation from 1 June 2023. It has to be seen how Aha will conquer the market where many newspapers and dailies closed shop and even top media outlets like Sakshi, Eenadu, and Andhra Jyothi are finding it difficult to survive in the business.
Speculation is on that Aha newspaper will be the voice of Power Star Pawan Kalyan's Jana Sena as Sakshi is voicing the ruling party YSRCP and CM Jagan's achievements and Eenadu, Andhrajyothy voicing TDP and Chandra Babu Naidu's vision.