Vijay Deverakonda and Janhvi Kapoor together did a commercial for IQOO Mobiles. Before the AD, a BTS video is released which showcases moments where they are hilariously struggling to find the correct pronunciation of the brand name. Recently IQOO launched a self-aware brand film to address their eccentric brand problem of no one gets their brand name right.
The film showcases BTS moments where Vijay Deverakonda and Janhvi Kapoor are hilariously struggling to find the correct pronunciation of the brand. The whole concept depicts the fact that while the world gets their name wrong, they get one thing right - user satisfaction. The film will be promoted across multiple social and digital platforms. The self troll campaign of IQOO is done well and they chose perfect actors to give it a max reach.