A huge controversy has been created when Nadav Lapid, Jury Head of IFFI came up with insulting remakes on The Kashmir Files movie branding it as vulgar. Israel at once went into damage control mode as its Envoy Naor Gilon wrote a letter apologizing to the Indians.
In the meantime, director Vivek Agnihotri also came up with an emotional post daring the jury to prove what was vulgar in the film and promised to quit filmmaking if he was proven right. However, Nadav Lapid stuck to his comments and continued his attack saying "Making bad films is not a crime, but this is a very crude, manipulative, and violent propaganda film". He went on to add that propaganda was disguised in the movie.
In the midst of all this, Adivi Sesh, who is set to entertain movie lovers with his crime thriller HIT 2 which is releasing on December 2, 2022, waded into the controversy. He said “We put a background score in a scene that wouldn’t occur in real life, in order to manipulate the audience's emotions into feeling something. The question really becomes about what each one’s standard of emotional manipulation is. How far is too far? To each his own on that one.” and added 'surely not great decorum'. “But what he feels or does not feel is not my place to comment,”