Sri Venkateswara Creations and Sukumar Writings have come together to produce 'Selfish'. Ashish is the movie's hero. Vishal Kasi, who has worked in the direction department for the movies of pan-India sensational director Sukumar, is the film's debutant director.
'Selfish' was launched at 9:36 am today (April 15). The puja ceremony was held in the presence of versatile actor Dhanush (who gave the first clap), star director Harish Shankar (who switched on the camera), and hit machine Anil Ravipudi (who shot the first shot and also unveiled the motion poster of the film).
Speaking on the occasion, Dil Raju said, "This is my first collaboration with Sukumar since 'Arya', which happened 18 years ago. I am glad that our banner has collaborated with him for 'Selfish'. Ashish earned recognition with his debut movie 'Rowdy Boys'. We hope 'Selfish' is going to be a turning point in his career. I thank the guests for being here today."