Zee Cinema has tied up with ACC Cement to highlight the benefits of the latter’s product line – ACC Gold Water Shield Cement. The channel has chosen actor Pankaj Tripathi as the face of this initiative. With this association, Zee Cinema hopes to continue to tap the power of entertainment to merge top brands with impactful messaging and help them reach wider audiences.
Backed by the presence of Pankaj Tripathi, there will be a series of creatively crafted communication to highlight the initiative. ACC Cement and Zee Cinema would be co-presenting movies that resonate with the brand’s offering. This includes the telecast of ‘The Power’ on March 27 at 8 pm and ‘Gunjan Saxena: The Kargil Girl’ on April 3 on Zee Cinema.
Talking about the integration, Ashish Sehgal, Chief Growth Officer, ZEEL said, “Zee Cinema has built its position within the hearts of millions of viewers through decades of quality and consistency. It’s a point of pride to join hands with another company like ACC Cement which has, also, created its legacy of trust, dependency and superior results.”.
Ashish Prasad, Chief Marketing Officer, ACC Cement and Ambuja Cement said, “ACC has always aimed at creating innovative need-based products and communication that connects with its consumers, just like the stories weaved by Pankaj Tripathi and Zee Cinema that connects with the audiences to get relevant message across.”
Ruchir Tiwari, Cluster Head - Zee Hindi Movies, added, “We strive to exceed audience expectations with movies and entertainment of superior quality and grandeur. This has been the reason we have sustained such levels of audience trust and engagement.”