Never Give Up Hope is the only prescription Nikhil appears to be following. With adverse circumstances prevailing in the market regarding new movie releases in theaters, owing to demonetization of 500, 1000 currency notes, last week’s release ‘Sahasam Swasaga Sagipo’ suffered a lot with weak turnout at theaters. In fact, Naga Chaitanya had a solo release without opposition yet it hasn’t got any brilliant openings.
Now, we are going to have ‘Ekkadiki Pothavu Chinnavada’ to hit the screens this week from Nikhil, Nandita Swetha and Hebah Patel. Reports say, producers although had a few financial problems to overcome yet they are damn sure about releasing the product on time on 18th. Accordingly, they have increased the promotions too.
‘Nikhil faced similar financial crunch during ‘Karthikeya’ release. Producers weren’t having enough resources to promote. But, Nikhil was confident and took so much personal stress. Looks like, he is all set to repeat ‘Karthikeya’ result for EPC,’ said an insider. Directed by VI Anand, the mysterious love story with horror backdrop is making very good buzz.