The tremendous success of ‘Bichagadu’ in Telugu states made Vijay Anthony a star hero overnight. His next flick ‘Bethaludu’ is doing awesome pre release business almost equivalent with direct Telugu films. More than hero Vijay, in fact the production house of Sri Tirumala Tirupathi Venkateshwara Films from Chadalavada Tirupathi Rao and Padmavathi grew familiar.
After betting big on mother sentiment in ‘Bichagadu,’ the same banner is now releasing ‘Pilla Rakshasi.’ This film is a dubbed version to Malayalam ‘Ann Maria Kalippilanu,’ which saw a decent success in Kerala. More than the star value and production standards, Chadalavada brothers are identifying Tamil and Malayalam films high on content and emotions because Telugu audience have strong affinity towards such movies.
‘Pilla Rakshasi’ is geared for a Diwali release. Brand ‘Bichagadu’ will obviously help ‘Pilla Rakshasi’ to enjoy wonderful pre release trade. Strategic promotions and a planned release can churn out one more ‘Bichagadu’ if the child sentiment connects with our audience.