Movies aren’t just movies when super stars are attached with them. They become bigger brands to sell and here comes the actual business perspective checking laterally on various creative zones to make more money. We have seen such case in SS Rajamouli Bahubali.’ The cult classic was less of a film and more of a brand to sell. Makers have promoted and profited a lot with ‘Bahubali’ merchandise.
Producer Kalaipuli S Thanu is following a similar strategy for Super Star Rajinikanth’s ‘Kabali’ expected to cross Rs.200 Crores pre release business in coming days with release planned in July second week. Air Asia tied up with ‘Kabali’ business team offering to and fro flights from Bengaluru- Chenni-Bengaluru on release day. This package offers Rajini Fans in Bengaluru to watch ‘Kabali’ first-day-first-show in Chennai in between Fans and get back their flight. This package includes breakfast, lunch, evening snacks and most precious ‘Kabali’ ticket.
International chocolate brand Cadbury is also set to release a chocolate named as ‘Kabali’ which will surely go well with children. Then there are key chains, wax statues, portraits, posters, clothes and other memorabilia to be sold on Amazon at affordable prices. ‘Kabali’ is not only releasing on a wide scale in India, makers have targeted dubbed releases in Malaysia, China, Thailand and Japan. Looks like, we are waiting for a tsunami to be generated in July second week.