Box Office result of a film isn’t dependent on the just reaction of audience in metros or for that matter, a meager section of public who visit multiplexes for better movie watching experience. Actual pulse of common audience lies in single screens and this is the fundamental rationale behind many producers, heroes and directors run towards RTC X Roads to watch the movies with common audience on day one.
Although multiplex culture caught like a wildfire with urban viewers, it’s still the single screens in RTC X Road considered as main theaters in analyzing a film’s commercial performance. Such is the ultimate prestige, industry gives to single screens.
‘I know that multiplex viewers can’t enjoy a movie as such the audience in single screen appreciates. You can observe pindrop silence and very minimal public reaction in multiplex screens. Even for a very strong comedy or exciting episode, they don’t laugh. In contrast, single screen patrons burst out their joy and take the real pleasure,’ Dil Raju explained the difference and he just loves to taste that reaction from single screen public.