Not just the name of Dil Raju attached to ‘Krishnashtami’ is magnetizing the buyers to spend decent amounts in buying the area wise theatrical distribution rights. There is something more than Dil Raju brand and it’s called the market strategy. For big budgeted films with star heroes, a gap of two to three weeks is enough to recover the major investment and public talk later on would decide the overall profit or loss making status.
Coming to ‘Krishnashtami’ releasing on 19th of the month, this is the only film which fell into audience attention with relatively big casting in form of hero Sunil. Rest of the movies releasing in parallel can find it hard because Dil Raju name plays the pivot here. From here on, one week down the lane to 26th again there are no significant threats in opposition. Till March 4, audiences are left with only best option of visiting Sunil and ‘Krishnashtami’ in theaters.
Understanding the vacuum to fill market in next two weeks, buyers are feeling it a safe bet to chance upon Sunil along with Dil Raju banner value. Even an average to above average talk is more than enough for the film to have a well guarded Box Office run assuring profits. Reports suggested on ‘Krishnashtami’ is having all those production and story based commercial values to keep the ticket counters busy in B and C order centers till March 4. Yes, all this justify the buyers’ decision to remain happy on ‘Krishnashtami.’