More than producers and directors, this Sankranti remained so special on how heroes have taken their respective films so seriously and are personally involving in fast track promotions. Pre release publicity, one week before release and post release publicity, one week after release is a common phenomenon we see in Tollywood.
It’s to our surprise that heroes like Balakrishna, Junior NTR, Nagarjuna and Sharwanand are aggressively promoting their films even in second week which can be called as second round promotions. For example, Balakrishna is on a whirlwind Andhra Pradesh tour to thank the audience for blessing his 99th film ‘Dictator’ a grand success.
Junior NTR, Sukumar, Rakul Preet Singh are also celebrating 'Nannaku Prematho' repeated success meets and also giving personal interviews to boost the success range. Sharwanand’s ‘Express Raja’ entering into half million dollar club in USA is also celebrated. Nagarjuna, Lavanya Tripathi and Kalyan Krishna are so happy to chat with media friends every alternative day on ‘Soggade Chinni Nayana’ bombastic collections. All this is keeping Telugu cine media community quite busy and also earning them an overwhelming respect.