Strong informational warning from producers to family audience is, ‘Stay Away from Theaters’ for first one week after the new movie release. For star heroes, it has become imperative to build an amazing craze for each and every film. Marketing and promotional strategies are scaling on innovative methods to achieve their first week targets. ‘Bahubali’ stood as a special case study in progress of ‘Marketing’ from a simple business technique to a ‘Powerful Obligatory’ tool arbitrating the overall film’s business scale.
This is on professional analysis front while there is detrimental impact ‘Bahubali’ dented on family public and common middle class audience in the form of unprofessional encouragement and revival of black market. Right from ‘Bahubali’ premier show to first day first show, black market has spread its wings in all the areas of Telangana, Andhra Pradesh. After a hike in general counter ticket price from Rs.50-70 to Rs.100-120, black ticket sellers trekked high up to Rs.500 and Rs.1000.
‘Theater owners blocked tickets in first and second weeks. They appointed loudmouthed, unemployed youth to sell the black tickets openly without any hesitation. Watching a movie like ‘Bahubali’ with three to four family members was costing at least Rs.5K. When multiplexes are also plagued with same plan for execution, our pockets are taxed heavily.
Easier said than done, we common audience want a police control on black ticket markets. If theater management, distributors and police are unified to loot the common public, who can save us,’ questioned a cinema lover.
Looks like, an upsetting climate well set by ‘Bahubali’ to flourish black markets for ‘Srimanthudu’ damaging us further.