There is a new publicity path tread by ‘Bahubali’ in the process of connecting a film with audience. If at all a film has invaluable star cast, this itself is an inherent strength to pull the patrons interest thus increasing excitement. ‘Bahubali’ used its high valued star artists by introducing each of their characters in movie which carved a new strategy in pre release promotional activities.
Following the same path, ‘Rudhramadevi’ from Gunasekhar began to release the first looks of each of artists played historical roles their movie. Like Sathya Raj as Kattappa for ‘Bahubali,’ we have Prakash Raj as Maha Manthri Siva Devayya for ‘Rudhramadevi.’ Without much of logics, Guna used more of common sense and released the first look of Prakash Raj from the film and received by audience with decent response.
In picture perfect attire, Prakash Raj showed elegance in his experience because his character is main key in unfolding the actual story. Siva Devayya or Siva Adikesulu served as a Minister in Kakatiya Dynasty.