Tollywood or for that matter any South Indian regional cinema isn’t inferior to Bollywood films, either in trade or reach aspects. An effective building of hype and certain set of commercial elements can make a Telugu cinema stand above Hindi films. India’s ace director SS Rajamouli’s magnum opus ‘Bahubali’ created history in USA by breaking all the previous first day and premiere show records.
‘Bahubali’ Telugu version raked a massive $ 1, 294, 451 (Rs 8.20 Crores) in the USA from the paid preview shows arranged on July 9th. Across nearly 90 centers in the USA, these shows were screened to house full crowds. As premiere show ticket prices are higher than regular show, ‘Bahubali’ has broken the highest first day collections record of Aamir Khan ‘PK’ by a wide margin.
‘PK’ collected $ 9, 67, 000 on day 1 while ‘Bahubali’ crossed it even before the exact release day. As the next two days are complete weekend holidays, many more top Bollywood records are to be broken into pieces in the hands of ‘Bahubali.’
Jai Ho ‘Bahubali,’ Jai Ho Telugu Cinema!!!