Publicity and Media Built Craze are the important elements in deciding the fate of a movie at ticket counters. As an artist, Sampoornesh Babu did not achieve anything in industry except the title of Burning Star awarded by social media. This was more than enough for ‘Hrudaya Kaleyam’ to rock the Box Office with decent collections and Sampoo became an overnight star.
Managing the busy call sheets as a supporting and comedy artist, Sampoornesh is trying to fulfill his desire of standing as a hero by doing films like ‘Singham 123’ with support of Manchu family. Trade reports says, among the list of three well promoted films released yesterday in theaters (Andhra Pori, Singham 123, Asura), it is ‘Singham 123’ stood promising in opening with decent collections.
Irrespective of lower classes like B and C Centers or urban classes in Metros and A Centers, trade response for ‘Singham 123’ is awesome. This goes on to show that Telugu cinema is more hero-centric and less of story or concept-centered. Let us see, how far Sampoo mania continues?