The slow and steady romantic film of ‘Malli Malli Idi Rani Roju’ may have got mixed to average reviews and the same might be BO performance. But, satellite price of the film sold at Rs.4.15 Crores to a leading entertainment channel is really shocking. In fact, Sharwanand is known more for his serious acting skills. Except ‘Run Raja Run,’ he hasn’t enjoyed real big commercial success in near past. As per reports, ‘Run Raja Run’ satellite rights were sold for Rs. 3.5 Crores, way less than what ‘MMIRR’ made.
Analysts are of an opinion that, more than Sharwanand it’s the presence of Nithya Menon mattered the most when selling the TV rights. Nithya is a big show stealer both on small and big screen. Her very appearance on screen can delight the viewers. Moreover, ‘Ala Modalaindi, Ishq, Gunde Jaari Gallanthayinde’ kept her demand on high. All this has helped producer KS Rama Rao to get home a big bounty.