For any movie, promotions play a key role and when it is a heroine centric project like ‘Anamika,’ the presence of heroine Nayanathara will add more to the value. As nothing is going well between producers of the movie, director Sekhar Kammula with heroine Nayan, she does not even bother of attending the audio release function which was held yesterday in Hyderabad. Of course, missing of Nayan at the event is irreplaceable and movie lost the chance of getting enormous publicity.
Last time when Nayan was in tough times, it was the project of ‘Sri Rama Rajyam’ which offered her a comeback and we can still remember on how strongly Nayan participated in the promotions. In the same manner, ‘Anamika’ being a lady dominated film with no big cast, crew, alone Sekhar’s brand cannot do the business. This is the factor on which Nayan is irritating the producers and director by giving a skip to promotional events.