Prince Mahesh Babu's son, Gautham Krishna, launched the rhyme of '1-Nenokkadine' at Prasad Labs on 24th January. His mother Namratha assisted him in launching the rhyme CDs and cutting the cake. This event was celebrated amidst some of the children from an orphanage. Meanwhile, this rhyme can be watched during the climax episode of the film, when Mahesh is on searching of his parents. This rhyme is called as 'Amma Paata'.
Touted to be the psychological thriller, '1' movie features Kriti Sanon as the lady lead. Gautham played a crucial role in the film. Devi Sri Prasad has scored the music of the movie. Sukumar directed the movie on 14 Reels Entertainment.