Off late a new trend has been emerged. Some of the media professionals entered tollywood as the distributors of films. If some of them are buying the movies rights to different areas of AP, while some others targeted only Overseas area.
Obviously, the distributors, who bag the rights of a particular movie, publicize quite well about that movie through the positive articles on their media and are degrading other movies. It is gossiped that heroes of mega compound decided not to offer their movies' rights to these kind of distributors. This factor irked the distributors and started spilling venom on some of the mega heroes in their respective media. On the other hand, trade experts are advising those distributors not to be indulged in these kind of cheap tricks as it might be harmful for them in future. " In fact, no hero of tollywood encourages this kind of attitude by those distributors," opined an observer.