Kamal Hasan's DTH premiere plan for 'Vishwaroopam' has opened the new ground for movie exhibition business. While some of the small and medium budgeted producers who are finding it tough to sustain in market without getting necessary theatres for release of their movies are planning to for DTH releases in future, Jagapathi Babu's new project of 'Operation Duryodhana 2' has become the first movie to have DTH premier and theatrical release on March 15.
There is news about top Congress leaders lobbying for this project which will promote Kiran Kumar Reddy's future candidature for CM chair has tied up with Airtel DTH to cash on Panchayat Elections to be held in April. There are chances of Rs.5 Crore budget invested on the movie will have complete recovery with in first week while other satellite rights and collections from second week will be the profit. Let us see, how far 'Operation Duryodhana 2' will bring a change in the business of Tollywood with uts DTH plans.